Axios: BFD

Event Branding, Art Direction

The “BFD” is a phrase Axios uses to describe things that are, well, a big deal.

Axios’ inaugural dealmakers summit brought together the leading figures across finance and business sectors to share and discuss hyper-relevant news and analysis. The event consisted of keynote conversations and roundtable discussions to unpack heavy-hitting topics that affect our day-to-day.

We designed a bold, elegant branding suite that evolves the existing Axios identity and marks that this was indeed a big deal.

Created with:

Al Lucca (VP, Design)
Hannah Tieszen (Senior Director, Events)
Ari Hayaud-Din (Senior Associate, Events)