Axios BFD

Design, Art Direction

The “BFD” is a phrase Axios uses to describe things that are, well, a big deal. Axios’ inaugural dealmakers summit brought together the leading figures in the space to gather and share insights.

We designed a bold, elegant system that built upon the existing Axios identity to elevate the brand and mark that this was indeed a big deal. 

Created with:
Al Lucca, VP of Design
Joseph Ng, Brand Designer
Hannah Tieszen, Senior Director, Events
Ari Hayaud-Din, Senior Associate, Events

© Joseph Ng, 2022