Axios: BFD

Role: Event Branding, Art DirectionThe “BFD” is a phrase Axios uses to describe things that are, well, a big deal.

Axios’ inaugural dealmakers summit brought together the leading figures across finance and business sectors to share and discuss hyper-relevant news and analysis. The event consisted of keynote conversations and roundtable discussions to unpack heavy-hitting topics that affect our day-to-day.

Each step of the way, from ideating the title of the event to the formulation of the visual identity, we aimed to create an experience for guests that was, indeed, a big deal.








































Created with:
Al Lucca, VP, Design
Hannah Tieszen, Senior Director, Events
Ari Hayaud-Din, Senior Associate, Events Photos courtesy of
Axios and Getty Images
Joseph Ng is a designer and art director

Interested in working together? Let’s connect.Email
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About me

I’m excited to partner with people to help them realize their vision and bring it to life – from brand strategy & visual identity, to campaigns & experiences, and anything & everything in between.
Currently:
Senior Designer at Comcast  
Previously:
Dorsia, Axios, Daring Foods, Big Spaceship, FCB Chicago, Ogilvy


Select clients
Jona, Sunday, Urban Outfitters, P448, Biquette, Tekloom, Pointe International, YouTube, Walmart, Morton Salt, Tyson Foods

Skills
Art Direction, Brand Strategy & Positioning, Brand Design, Conceptual Thinking, Creative Direction, Motion Design, Photography, Social Media Content Creation & Strategy, Video Editing, Visual Identity Systems