How to Cook Daring

Role: Design, Art Direction
Daring’s 100% plant chicken looks, cooks and tastes just like its animal counterpart. To prove it, we created tutorial videos showing preferred cooking methods, giving each one its own little flare of personality.

With Food Artist & Director extraordinaire David Ma and foodies across Instagram, we showcase different ways to cook up Daring and encourage viewers to put their own spin on it.










Created with:

Daring Team:
Jeff Samson, Creative Director
Ellis Sant’Andrea, Associate Creative Director
Kristin Cubbison, Senior Copywriter
Emilie-Georgia Dodds, Designer
Joseph Ng, Associate DesignerProduction:
David Ma, Director
Marcus Scigliano, 1st AD
Colin Lewis, Producer
John Shafto, VFX
Charlotte Omnès, Thu Buser, Matthew Davis, Food Styling
Lucas Godlewski, Art Director
Christina Read, Set Design
Yoshi Ebata, Props
Kelsey Leland, Art AssistTalent:
Caitlin Sakdalan
Brian Lindo
Marisel Salazar

Joseph Ng is a designer and art director

Interested in working together? Let’s connect Email
LinkedIn
About me

I’m excited to partner with people to help them realize their vision and bring it to life – from brand strategy & visual identity, to campaigns & experiences, and anything & everything in between.
Currently:
Senior Designer at Comcast  
Previously:
Dorsia, Axios, Daring Foods, Big Spaceship, FCB Chicago, Ogilvy


Select clients
Jona, Sunday, Urban Outfitters, P448, Biquette, Tekloom, Pointe International, YouTube, Walmart, Morton Salt, Tyson Foods

Skills
Art Direction, Brand Strategy & Positioning, Brand Design, Conceptual Thinking, Creative Direction, Motion Design, Photography, Social Media Content Creation & Strategy, Video Editing, Visual Identity Systems