Role: Brand Design, Art Direction, Product Design
The restaurant reservation process is broken – with hours wasted doomscrolling through apps like Resy and bots running rampant. Dorsia offers a new way to dine – creating tasteful experiences for members while championing the industry.
Joining in the early stages of the company, I helped shape the visual identity and set the tone across all consumer touchpoints, including social, digital, editorial, content, CRM, and the Dorsia app. By collaborating with the team across the board, we laid the groundwork in establishing ways to spotlight restaurant partners and cultural moments for users.
Created with:
Jenny Zhang, Design Lead
Nate Storey, Content Director
Courtney Kringstein, VP of Brand/Membership
Catie Case, Director of Special Projects
As the design lead on the project, I headed up the publication from concept to execution, including partner outreach, image and illustration sourcing, typesetting, and layout.
Created with:
Laura Begley Bloom, Author
Courtney Kringstein, VP of Brand/Membership
Jenny Zhang, Design Lead
Catie Case, Director of Special Projects
In partnership with Surface Magazine, get an inside look at the most esteemed institutions and what makes them special – from interviews with chefs about their inspirations, hope, and dreams, to deep-dives on the interior design of the space.
As a creative on the Dorsia team, I helped interview chefs and art direct a few installments of the video series.
Created with:
Dilyon Creative Group, Video & Editing
Ari Miller, Video & Editing
Nate Storey, Content Director