Wienerschnitzel

Design, Art Direction, Photography, Food Styling 🏆: NSAC 2019, District 2
Hot dogs are seen as basic and boring, but as the World’s Largest Hot Dog Chain, Wienerschnitzel set out to improve perceptions and increase demand for the product.

Our research found that people make associations between things and occasions, like popcorn ︎︎︎ movies. By urging them to imagine new experiences to enjoy a hot dog, we call them to Crave More.





















Created with:
Arrowhead Advertising Team 2019
Creative Director: Kirsten Green
Design/Art Direction: Ksenia Chikankova, Bryce Goodson, Sophie Li, Joseph Ng
Copywriter: Jordan Glover, Bryce Goodson
Video: Adrian Cadavid




© Joseph Ng, 2022