Client: Wienerschnitzel
Role: Design, Art Direction, Photography, Food Styling

πŸ†: NSAC 2019, District 2

Hot dogs are currently seen as basic and boring, but as the World’s Largest Hot Dog Chain, Wienerschnitzel set out to improve perceptions and increase demand for the product.

Our research found that people make associations between things and occasions, like popcorn ξ‹οΈŽοΈŽοΈŽ movies. By urging them to imagine new experiences to enjoy a hot dog, we call them to Crave More.

Team: 
Creative Director: Kirsten Green
Design/Art Direction: Ksenia Chikankova, Bryce Goodson, Sophie Li
Copywriter: Jordan Glover, Bryce Goodson
Video: Adrian Cadavid


















Β© Joseph Ng, 2022