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Xfinity x Wicked: Holiday 2024

Retail, Brand Design, Motion Design

For the 2024 holiday season, Xfinity partnered with Universal Pictures to bring the magic of Oz to life throughout our retail locations. We took over large-scale exterior displays and digital spaces within the stores to give customers one short day in the Emerald City.

As the Senior Designer on the project, I led the concepting and creation of the campaign in collaboration with our Marcom and Universal Pictures partners.

Created with:

Meg Creamer, Creative Director (Retail)
Roman Sciascia, Associate Creative Director
Misha Lema, Senior Copywriter
Andrew Atkinson, Copywriter
Joseph Ng, Senior Designer
Melissa Perez, Senior Designer
Darika Zurita, Project Management
Allison Stangler, Account Management