Xfinity x Wicked: Holiday 2024

Role: Retail, Brand Design, Motion Design
For the 2024 holiday season, Xfinity partnered with Universal Pictures to bring the magic of Oz to life throughout our retail locations. We took over large-scale exterior displays and digital spaces within the stores to give customers one short day in the Emerald City.

As the Senior Designer on the project, I led the concepting and creation of the campaign in collaboration with our internal and Universal Pictures partners. 




















Created with:

Meg Creamer, Creative Director (Retail)
Roman Sciascia, Associate Creative Director
Misha Lema, Senior Copywriter
Andrew Atkinson, Copywriter
Darika Zurita, Project Management
Allison Stangler, Account Management


Joseph Ng is a designer and art director

About meI’m excited to partner with people to help them realize their vision and bring it to life – from brand strategy & visual identity, to campaigns & experiences, and anything & everything in between.
Currently:
Senior Designer at Comcast

Previously:
Dorsia, Axios, Daring Foods, Big Spaceship, FCB Chicago, Ogilvy



Select clients
Jona, Sunday, Urban Outfitters, P448, Biquette, Tekloom, Pointe International, YouTube, Walmart, Morton Salt, Tyson Foods

Skills
Art Direction, Brand Strategy & Positioning, Brand Design, Conceptual Thinking, Creative Direction, Motion Design, Photography, Social Media Content Creation & Strategy, Video Editing, Visual Identity Systems



Interested in working together?Let’s connect!

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