Axios: BFD

Role: Event Branding, Art Direction
The “BFD” is a phrase Axios uses to describe things that are, well, a big deal.

Axios’ inaugural dealmakers summit brought together the leading figures across finance and business sectors to share and discuss hyper-relevant news and analysis. The event consisted of keynote conversations and roundtable discussions to unpack heavy-hitting topics that affect our day-to-day.

Each step of the way, from ideating the title of the event to the formulation of the visual identity, we aimed to create an experience for guests that was, indeed, a big deal.









































Created with:

Al Lucca, VP, Design
Hannah Tieszen, Senior Director, Events
Ari Hayaud-Din, Senior Associate, Events
Photos courtesy of
Axios and Getty Images




Joseph Ng is a designer and art director based in New York