Role: Brand Design, Art Direction
Through comprehensive testing and AI-powered analysis, the platform scans through the entire scientific literature to connect your microbiome to specific associations and conditions and provides personalized actions and recommendations. This cutting-edge technology streamlines the advanced knowledge and equips users with a digestable way to understand the nuances behind the gut microbiome.
Much like the product, our goal was to distill the complex science driving the platform and communicate to consumers and healthcare providers. The team at Jona enlisted my help to scale the brand and visual identity across social, web, product, digital, print, and experiential.
Created with:
Clara Leibenguth, Design Director
Hollis Johnson, Social Media
Maclay Ramsey, Product Design
Audra Walker, Product Design
Jaclyn Kawwas, Head of Business Development
Rainey Dunham, Data Integration Specialist
Lennon Tomaselli, Data Integration Specialist