Jona

Role: Brand Design, Art Direction
Jona uncovers the relationship between health and the gut microbiome.

Through comprehensive testing and AI-powered analysis, the platform scans through the entire scientific literature to connect your microbiome to specific associations and conditions and provides personalized actions and recommendations. This cutting-edge technology streamlines the advanced knowledge and equips users with a digestable way to understand the nuances behind the gut microbiome.

Much like the product, our goal was to distill the complex science driving the platform and communicate to consumers and healthcare providers. The team at Jona enlisted my help to scale the brand and visual identity across social, web, product, digital, print, and experiential.




































Created with: 
Lexi Kafkis, Brand Director
Clara Leibenguth, Design Director
Hollis Johnson, Social Media
Jill Sue, Chief Product Officer
Maclay Ramsey, Product Design
Audra Walker, Product Design
Chao Wang, Chief Commercial Officer
Jaclyn Kawwas, Head of Business Development
Rainey Dunham, Data Integration Specialist
Lennon Tomaselli, Data Integration Specialist


Joseph Ng is a designer and art director

About meI’m excited to partner with people to help them realize their vision and bring it to life – from brand strategy & visual identity, to campaigns & experiences, and anything & everything in between.
Currently:
Senior Designer at Comcast

Previously:
Dorsia, Axios, Daring Foods, Big Spaceship, FCB Chicago, Ogilvy



Select clients
Jona, Sunday, Urban Outfitters, P448, Biquette, Tekloom, Pointe International, YouTube, Walmart, Morton Salt, Tyson Foods

Skills
Art Direction, Brand Strategy & Positioning, Brand Design, Conceptual Thinking, Creative Direction, Motion Design, Photography, Social Media Content Creation & Strategy, Video Editing, Visual Identity Systems



Interested in working together?Let’s connect!

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