Xfinity: NOW Launch
Role: Retail, Brand Design, Motion Design
Xfinity customers can find a simple new way to get internet and mobile that’s right for them, right now. To launch NOW, we introduced a new color system to exude all things cool, calm and connected, taking the stress out of what’s been traditionally a complicated process.
As Senior Designer on this project, I helped concept and craft how NOW came to life in stores, balancing this new visual identity with the existing Xfinity look and feel.
Created with:
Meg Creamer, Creative Director (Retail)
Roman Sciascia, Associative Creative Director
Andrew Atkinson, Copywriter
Jason Grant, Copywriter
Josh Carter, Motion Designer