Info

Xfinity: Retail 2025

Role: Retail, Brand Design
As we ushered in a new visual identity for Xfinity, we had the opportunity to reexamine how we communicated to customers in retail. 

We refreshed in-store creative by introducing a visually-led experience paired with crisp, clean copy that inspires conversation. By simplifying and paring back messaging, we opened the door to bring moments of warmth and humanity into stores.


































Created with:

Meg Creamer, Creative Director (Retail)
Roman Sciascia, Associate Creative Director
Billy Lewis, Associate Creative Director
Melissa Perez, Senior Designer
Josh Carter, Motion Designer
Misha Lema, Copywriter
Andrew Atkinson, Copywriter Michael Camarra, Creative Director (Art)
Adam Samara, Creative Director (Copy)

Darika Zurita, Director of Project Management
Allison Stangler, Project Manager
Kennya Charles, Project Manager

Richard Kass, Associate Director (Studio)
Kurt Schellenbach, Associate Director (Studio)
Javier Jimenez, Production Designer
Audrey Groothius, Production Designer

Renders by Quinine Design


Joseph Ng is a designer and art director based in New York