Xfinity x Wicked — Joseph Ng is a designer and art director based in New York

Joseph Ng is a designer and
art director based in New York

Xfinity x Wicked: Holiday 2024

Role: Retail, Brand Design, Motion Design

For the 2024 holiday season, Xfinity partnered with Universal Pictures to bring the magic of Oz to life throughout our retail locations. We took over large-scale exterior displays and digital spaces within the stores to give customers one short day in the Emerald City.

As the Senior Designer on the project, I led the concepting and creation of the campaign in collaboration with our internal and Universal Pictures partners.

Created with:

Meg Creamer, Creative Director (Retail)
Roman Sciascia, Associate Creative Director
Misha Lema, Senior Copywriter

Andrew Atkinson, Copywriter
Darika Zurita, Project Management
Allison Stangler, Account Management

Joseph Ng is a designer and art director based in New York