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Axios: Cannes Lions 2022

Event Branding, Art Direction

For the 2022 Cannes Lions International Festival of Creativity, Axios partnered with Zefr to bring together the world’s leading minds in advertising, media, and marketing.

During the festival, industry leaders and influencers convened for roundtable discussions about the media landscape and how to navigate it as we look forward to the future.

To reflect the bright, refreshing buzz of a summer in the French Riviera, we created an exciting modular system with subtle nods to familiar iconography.

Created with:

Al Lucca (VP, Design)
Hannah Tieszen (Senior Director, Events)
Ari Hayaud-Din (Senior Associate, Events)