Xfinity x Wicked: Holiday 2024

Role: Retail, Brand Design, Motion Design
For the 2024 holiday season, Xfinity partnered with Universal Pictures to bring the magic of Oz to life throughout our retail locations. We took over large-scale exterior displays and digital spaces within the stores to give customers one short day in the Emerald City.

As the Senior Designer on the project, I led the concepting and creation of the campaign in collaboration with our internal partners and Universal Pictures. 




Created with:

Meg Creamer, Creative Director (Retail)
Roman Sciascia, Associate Creative Director
Misha Lema, Senior Copywriter
Andrew Atkinson, Copywriter
Darika Zurita, Project Management
Allison Stangler, Account Management





Urban Outfitters: Valentine’s Day Gifting

Role: Art Direction, PR
Urban Outfitters gifted a select few a curated collection of athleisure and wellness products to celebrate Valentine’s Day.

I worked closely with the team at Autumn Communications to develop a creative look and feel for each piece of the package – including a bespoke set of stickers.




Created with Autumn Communications:

Ben Mayhew, Senior Account Executive
Gigi Koonce, Specialist, Talent & Creator
Carmela Feliciano, Vice President




Sunday Lawn Care: Brunch & Bloom

Role: Event Branding, PR
Sunday kicked off the summer by inviting their community to a brunch filled with all things plant care. Guests got their hands dirty with refreshing bites, DIY gardening, and insightful conversations with co-founder & CEO Coulter Lewis.

To help create a fully branded experience, I designed a suite of signage to welcome attendees, walk them through the activities, and share Sunday’s mission, purpose, and impact.




Created with: 

Jordan Neri, Senior Brand Lead at Sunday
Alex Mione, Account Supervisor at Autumn Communications
Photos by NADIA LEON Photography





Axios: BFD

Role: Event Branding, Art Direction
The “BFD” is a phrase Axios uses to describe things that are, well, a big deal.

Axios’ inaugural dealmakers summit brought together the leading figures across finance and business sectors to share and discuss hyper-relevant news and analysis. The event consisted of keynote conversations and roundtable discussions to unpack heavy-hitting topics that affect our day-to-day.

Each step of the way, from ideating the title of the event to the formulation of the visual identity, we aimed to create an experience for guests that was, indeed, a big deal.




Created with:

Al Lucca, VP, Design
Hannah Tieszen, Senior Director, Events
Ari Hayaud-Din, Senior Associate, Events
Photos courtesy of
Axios and Getty Images





Axios: Cannes Lions 2022

Role: Event Branding, Art Direction
For the 2022 Cannes Lions International Festival of Creativity, Axios partnered with Zefr to bring together the world’s leading minds in advertising, media, and marketing. During the festival, industry leaders and influencers convened for roundtable discussions about the media landscape and how to navigate it as we look forward to the future.

To reflect the bright, refreshing buzz of a summer in the French Riviera, we created an exciting modular system with subtle nods to familiar iconography.




Created with:

Al Lucca, VP, Design
Hannah Tieszen, Senior Director, Events
Ari Hayaud-Din, Senior Associate, Events





How to Cook Daring

Role: Design, Art Direction
Daring’s 100% plant chicken looks, cooks and tastes just like its animal counterpart. To prove it, we created tutorial videos showing preferred cooking methods, giving each one its own little flare of personality.

With Food Artist & Director extraordinaire David Ma and foodies across Instagram, we showcase different ways to cook up Daring and encourage viewers to put their own spin on it.




Created with:

Daring Team:
Jeff Samson, Creative Director
Ellis Sant’Andrea, Associate Creative Director
Kristin Cubbison, Senior Copywriter
Emilie-Georgia Dodds, Designer
Joseph Ng, Associate Designer
Production:
David Ma, Director
Marcus Scigliano, 1st AD
Colin Lewis, Producer
John Shafto, VFX
Charlotte Omnès, Thu Buser, Matthew Davis, Food Styling
Lucas Godlewski, Art Director
Christina Read, Set Design
Yoshi Ebata, Props
Kelsey Leland, Art Assist
Talent:
Caitlin Sakdalan
Brian Lindo
Marisel Salazar






Joseph Ng is a designer and art director

I’m excited to partner with people to help them realize their vision and bring it to life – from brand strategy & visual identity, to campaigns & experiences, and anything & everything in between.
Currently:
Senior Designer at Comcast (Xfinity Creative)  

Previously:
Dorsia, Axios, Daring Foods, Big Spaceship, FCB Chicago, Ogilvy



Select clients
Jona, Sunday, Urban Outfitters, P448, Biquette, Tekloom, Pointe International, YouTube, Walmart, Morton Salt, Tyson Foods

Skills
Art Direction, Brand Strategy & Positioning, Brand Design, Conceptual Thinking, Creative Direction, Motion Design, Photography, Social Media Content Creation & Strategy, Video Editing, Visual Identity Systems



Interested in working together?Let’s connect!

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