Daring: Plant Steak Bites Launch

Role: Brand Design, Art Direction
It’s a new day for steak.

Daring started with the simple mission of replacing chicken from the food system. As time progressed, we grew our vision, expanding to other parts of the food ecosystem that could use a little plant-based improvement. Enter, Plant Steak.

I reunited with the team at Daring to lead all things creative for this launch. I helped develop how we could push the look and feel of the brand to embrace this new addition to the product line. This began with a brand repositioning exercise with the team and the deliverables included packaging, art direction for the product photoshoot, a 360º social push, website refresh, and syndicated retail assets.





























Created with:

Chris Coburn, CEO
Emilie-Georgia Dodds, Creative Director
Joseph Ng, Freelance Designer
Billy Whalen, Senior Marketing Consultant
Hali Berman, Freelance Copywriter
JJ Kass,  VP of Sales Photography by Craftwork Design Co. 



Joseph Ng is a designer and art director

A little about meI’m excited to partner with people to help them realize their vision and bring it to life – from brand strategy & visual identity, to campaigns & experiences, and anything & everything in between.
Currently:
Senior Designer at Comcast (Xfinity Creative)  
Previously:
Dorsia, Axios, Daring Foods, Big Spaceship, FCB Chicago, Ogilvy


Select clients
Jona, Sunday, Urban Outfitters, P448, Biquette, Tekloom, Pointe International, YouTube, Walmart, Morton Salt, Tyson Foods

Skills
Art Direction, Brand Strategy & Positioning, Brand Design, Conceptual Thinking, Creative Direction, Motion Design, Photography, Social Media Content Creation & Strategy, Video Editing, Visual Identity Systems


Interested in working together?Let’s connect!

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