Dorsia

Role: Brand Design, Art Direction, Product Design

Dorsia is a members-only booking platform with unparalleled access to the most coveted restaurants of our time, with bookings available in culinary destinations such as New York, Miami, Los Angeles, San Francisco, and London.

The restaurant reservation process is broken – with hours wasted doomscrolling through apps like Resy and bots running rampant. Dorsia offers a new way to dine – creating tasteful experiences for members while championing the industry.

Joining in the early stages of the company, I helped shape the visual identity and set the tone across all consumer touchpoints, including social, digital, editorial, content, CRM, and the Dorsia app. By collaborating with the team across the board, we laid the groundwork in establishing ways to spotlight restaurant partners and cultural moments for users.

Dorsia Master Brand

As one of the first designers on the team, I helped build the foundation of how the brand looked and felt at each step. Our north star was to provide a frictionless experience that only enhanced the dining experience.

Created with:

Jared Morgenstern, Head of Product
Jenny Zhang, Design Lead
Nate Storey, Content Director

Olivia Paul, Brand Manager
Courtney Kringstein, VP of Brand/Membership
Catie Case, Director of Special Projects

Dorsia: The Essential Guide to the Hamptons

From where to eat and shop, to insider picks from Hamptons natives, Dorsia shared all the tips and tricks to make the most out of a summer Out East. The Essential Guide to The Hamptons marked the platform’s return to the market. We went beyond the run-of-the-mill recommendations and offered a curated list of experiences to help you enjoy your time like a local.

As the design lead on the project, I headed up the publication from concept to execution, including partner outreach, image and illustration sourcing, typesetting, and layout.

Created with:

Nate Storey, Content Director
Laura Begley Bloom, Author
Courtney Kringstein, VP of Brand/Membership

Olivia Paul, Brand Manager
Jenny Zhang, Design Lead
Catie Case, Director of Special Projects

Dorsia x Surface Magazine: Designing Delicious

Designing Delicious gives you a peek behind the curtain at some of the top restaurants Dorsia has to offer.

In partnership with Surface Magazine, get an inside look at the most esteemed institutions and what makes them special – from interviews with chefs about their inspirations, hope, and dreams, to deep-dives on the interior design of the space.

As a creative on the Dorsia team, I helped interview chefs and art direct a few installments of the video series.

Created with:

Jeff Vespa, Director
Dilyon Creative Group, Video & Editing
Ari Miller, Video & Editing

Joe Cohen, Camera & Lighting Assist
Nate Storey, Content Director

Joseph Ng is a designer and art director based in New York

Joseph Ng is a designer and
art director based in New York